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Earned Media in the Agent Era
FeaturedHAROPodcast appearance

Earned Media in the Agent Era: Featured CEO Brett Farmiloe on The AI SEO Insighter with Chris Raulf

Brett Farmiloe, founder and CEO of Featured and HARO, joined Chris Raulf on The AI SEO Insighter to describe what's happening inside newsrooms as AI reshapes journalism, why expert roundups still work while search traffic declines, and how AI agents will soon source experts the way PR teams do today.

PUBLISHED FEB 10, 2026 · THE AI SEO INSIGHTER

Listen

Earned Media in the Agent Era — Episode with Brett Farmiloe

YouTubeEpisode Page

Key Takeaways

  • AI detection scores now attach to every pitch on HARO,

    which Featured acquired from Cision in April 2025 and revived as a newsletter-first platform.

  • Expert roundups still work when search traffic declines,

    because publishers need credible human sources more, not less.

  • Local news deserts might be rescued by AI,

    with companies generating stories from public records for light human editing.

  • The next step is AI agents sourcing experts,

    while newsroom economics push more journalists into corporate communications.

About the Show

The AI SEO Insighter is hosted by international AI and SEO expert Chris Raulf, who explores how AI is reshaping search with industry leaders. This episode was published on February 10, 2026. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.