# Featured Acquires HARO: Domain Name Wire Podcast #539

- Published: 2025-06-17
- Author: [Featured](https://press.featured.com/author/featured.md)
- Topics: [Podcasts](https://press.featured.com/podcast.md)
- Source: https://press.featured.com/podcast/domain-name-wire-featured-acquires-haro/
- Publisher: Featured Press Room

## Featured Acquires HARO: Brett Farmiloe on the Domain Name Wire Podcast

Brett Farmiloe, founder and CEO of Featured, returned to Andrew Allemann's Domain Name Wire Podcast two years after Terkel rebranded to Featured on the domain [Featured.com](http://Featured.com), to explain how the new domain and brand have helped, how the HARO deal came about, and what Featured plans for the service.

[Listen on Apple](https://podcasts.apple.com/us/podcast/featured-acquires-haro-dnw-podcast-539/id934519368?i=1000713110246) · [Episode Page](https://domainnamewire.com/2025/06/16/featured-acquires-haro-dnw-podcast-539/)

*JUN 16, 2025 · DOMAIN NAME WIRE PODCAST · 25 MIN*

- **April 2025** **Featured acquired HARO in April 2025,** and Farmiloe explains how the deal came about and what Featured plans for the service.
- **July 2023** **The company rebranded from Terkel to Featured after acquiring the **[Featured.com](http://Featured.com) **domain in 2023,** the subject of Farmiloe's earlier appearance on the show (episode 447).
- **100%** **The premium domain paid off in credibility with publishers,** which is what the [terkel.io](http://terkel.io) brand had held back.

> I'm a big believer in what a premium domain does for a brand.
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

## About the Show

The Domain Name Wire Podcast brings the latest news in the domain name industry every week, hosted by Andrew Allemann. Episode 539 was published on June 16, 2025 and runs 25 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

## About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

## Media contact

Brett Farmiloe  
Founder & Chief Executive Officer  
Featured  
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.