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Brett Farmiloe
brett@featured.com

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Why the Golden Era of Digital PR Is Just Beginning
FeaturedHAROPodcast appearance

Why the Golden Era of Digital PR Is Just Beginning: Market Movers with Linkifi

Two weeks after HARO's relaunch, Brett Farmiloe, founder and CEO of Featured, joined Nick Biggs and Chris Panteli of Linkifi on Market Movers to tell the behind-the-scenes story of reviving HARO in its original email form, the vetting built to keep spam and link schemes out, and why major outlets were already sourcing through it again.

PUBLISHED MAY 1, 2025 · MARKET MOVERS: BUILDING BRANDS & LINKS WITH LINKIFI · 28 MIN

Listen

How Brett Farmiloe Revived HARO

Apple

Key Takeaways

  • Within days of the relaunch, major outlets including USA Today and the Wall Street Journal were sourcing queries through HARO again.

  • HARO came back in its purest, original form, a curated email newsletter,

    kept free of spam and exploitation by manual vetting, community reporting tools and anti-AI-bot measures.

  • Featured and HARO play different roles.

    Featured offers filtered, targeted pitches; HARO is about direct journalist-to-source connection by email.

  • What's next for HARO: filters, alerts, categories and smarter personalization,

    without giving up the lightweight, no-login email simplicity.

HARO isn't just a brand—it's an action. It's helping a reporter out. And demand is overwhelming.

Brett Farmiloe · Founder & Chief Executive Officer, Featured

About the Show

Market Movers: Building Brands and Links with Linkifi, hosted by Nick Biggs and Chris Panteli, is about where branding meets SEO and link building. This episode was published on May 1, 2025 and runs 28 minutes, two weeks after HARO's relaunch. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.