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AI in PR: The Strategic Edge
FeaturedHAROPodcast appearance

AI in PR: The Strategic Edge, with Featured CEO Brett Farmiloe on PureLogics Pulse

Brett Farmiloe, founder and CEO of Featured and the leader behind HARO's revival, joined Amir Khan on PureLogics Pulse to explain how AI is changing PR, why AI-generated pitches without human oversight damage credibility, and what an effective pitch looks like in 2026.

PUBLISHED MAR 12, 2026 · PURELOGICS PULSE · 23 MIN

Listen

AI in PR: The Strategic Edge — Episode with Brett Farmiloe

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Key Takeaways

  • Human in the loop is what keeps AI from damaging credibility in PR,

    and Featured and HARO preserve trust by verifying experts and detecting fully AI-generated submissions.

  • An effective pitch in 2026 is personalized, relevant, authentic and timely,

    and helps the journalist do their job.

  • Featured connects verified experts with journalists and publishers who need credible sources,

    the platform Farmiloe built after supporting hundreds of small businesses at his agency.

  • AI is a thinking partner for PR workflows,

    which changes the skills the future workforce needs, from balancing efficiency with trust to keeping quality control human.

About the Show

PureLogics Pulse features conversations with founders, CXOs and tech leaders about growth, AI and digital innovation. This episode was published on March 12, 2026 and runs 23 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

Media Contact

Brett Farmiloe — Founder & Chief Executive Officer
Featured
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.