# How HARO Helps You Stand Out

- Published: 2025-12-04
- Author: [Featured](https://press.featured.com/author/featured.md)
- Topics: [Podcasts](https://press.featured.com/podcast.md)
- Source: https://press.featured.com/podcast/the-real-connect-how-haro-helps-you-stand-out/
- Publisher: Featured Press Room

## How HARO Helps You Stand Out: PR Tips That Connect, with Brett Farmiloe on The Real Connect

Brett Farmiloe, CEO of HARO and Featured, joined Tamika Carlton on The Real Connect to talk about relationships, PR and the power of simple conversations: how HARO works behind the scenes, what journalists actually want from sources, and how to use HARO and Featured without losing your voice.

[Apple](https://podcasts.apple.com/us/podcast/how-haro-helps-you-stand-out-pr-tips-that-connect-with/id1790332732?i=1000739546249)

*PUBLISHED DEC 3, 2025 · THE REAL CONNECT · 37 MIN*

### Key Takeaways

- **Real connection is still the secret to real visibility,** — even in an AI-obsessed world.
- **How HARO really works for journalists and sources,** — and why connection accelerates every startup.
- **AI-generated pitches are a reality on HARO;** — what journalists actually want is a real source with a real voice.
- **The RV road trip shaped Farmiloe's philosophy on business,** — and he still believes in walking meetings and being the dumbest person in the room.

## About the Show

The Real Connect, hosted by Tamika Carlton, is a relationship podcast about communication, leadership and human connection. Season 2, episode 8 was published on December 3, 2025 and runs 37 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

## About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

## Media contact

Brett Farmiloe  
Founder & Chief Executive Officer  
Featured  
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.