# Eight Revenue Streams For Journalists

- Published: 2026-03-18
- Author: [Featured](https://press.featured.com/author/featured.md)
- Topics: [Podcasts](https://press.featured.com/podcast.md)
- Source: https://press.featured.com/podcast/under-embargo-fragmented-influence/
- Publisher: Featured Press Room

## Fragmented Influence: Why PR Now Means Podcasts, Substacks and Eight Revenue Streams Per Journalist, with Featured CEO Brett Farmiloe on Under Embargo

Brett Farmiloe, founder and CEO of Featured and the person who brought HARO back, joined Becca Chambers and Parry Headrick on Under Embargo to explain how his team rebuilt trust in journalist-source matching after AI-generated pitches eroded the platform, and why influence has shifted from outlets to individual journalists with eight revenue streams.

[Listen on Apple](https://podcasts.apple.com/us/podcast/fragmented-influence-why-pr-now-means-podcasts-substacks/id1801534896?i=1000756011315) · [Spotify](https://open.spotify.com/episode/0Fdq5qbks58eD01PgcRUmu) · [RSS](https://rss.com/podcasts/under-embargo-podcast/2598164)

*Mar 18, 2026 · 44 min*

- **8** A working journalist now has as many as eight revenue streams. Media influence has fragmented from outlets to individuals, newsletters and podcasts, so earned media strategy has to follow the person rather than the masthead.
- **2** Journalists split into two camps on AI-generated pitches. One camp filters them out; the other only cares about reaching the right source, which changes how PR practitioners should think about disclosure and effort.
- **100%** Featured rebuilt trust on HARO with AI detection and source verification. After AI-generated pitches and spam eroded quality, every pitch is scored for AI authorship and the score is shown to journalists as a signal.

> Anyone can show up and share their expertise for free on Help a Reporter Out.
>
> — Brett Farmiloe, Founder & Chief Executive Officer, Featured

## About the Show

Under Embargo is the no-fluff, no-filters communications podcast from Becca Chambers, a chief marketing and communications officer, and Parry Headrick, founder of Crackle PR. This episode was published on March 18, 2026 and runs 44 minutes. Recorded before Featured relaunched Connectively on June 2, 2026, so product details reflect the platforms at the time.

## About Featured

Featured is an AI co-pilot for public relations (PR) that helps communications professionals and subject matter experts find earned media opportunities, draft responses, and secure coverage across journalist requests, podcasts, bylined articles, speaking engagements, awards, and other PR opportunities. The company owns and operates HARO (Help a Reporter Out) and Connectively, which connect journalists and publishers with subject matter experts. Featured supports more than 100,000 users and helps publishers fill content gaps with expert insights.

## Media contact

Brett Farmiloe  
Founder & Chief Executive Officer  
Featured (Terkel, Inc. d/b/a Featured)  
press@featured.com

Available for interviews on: AI and media relations, the HARO and Connectively platforms, generative engine optimization, PR automation.